Privacy Policy

Bicicletta Milano S.r.l. ("we," "us," or "our") is committed to protecting the privacy and security of individuals who interact with our online platform. This privacy policy outlines how we collect, use, disclose, and safeguard your personal data in compliance with the General Data Protection Regulation (GDPR) and applicable data protection laws.

Information We Collect

We collect personal information that you voluntarily provide when using our site, including but not limited to your name, contact information, billing and shipping addresses, and any other data necessary to provide our services. We may also collect technical data automatically when you visit our platform, such as IP addresses, browser type, operating system, and browsing behavior, to improve your experience and secure our systems.

Use of Personal Data

Your personal data is used solely for the purposes necessary to operate and enhance our services, including:

• Processing orders, delivering products, and managing your account
• Providing customer support and responding to inquiries
• Complying with legal obligations and industry standards
• Conducting quality testing, certifications, and supply chain logistics related activities
• Communicating important updates and service information

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Performance of a contract or pre-contractual measures
• Compliance with a legal obligation
• Legitimate interests pursued by us, such as service improvement and fraud prevention
• Your consent, where required

Data Sharing and Disclosure

We do not sell or rent your personal data. We may share information with trusted third-party service providers who assist us in operating our platform, fulfilling orders, and conducting business, provided they agree to keep this data confidential and secure. We also may disclose personal data when required by law, regulation, or governmental request.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements. When data is no longer needed, we securely delete or anonymize it.

Your Rights Under GDPR

You have the right to:

• Access your personal data and receive a copy of it
• Request correction of inaccurate or incomplete data
• Request the erasure of your data where applicable
• Object to or restrict processing under certain circumstances
• Withdraw consent at any time when processing is based on your consent
• Data portability to receive your data in a commonly used format

To exercise these rights, please contact us at our physical address.

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, and destruction. This includes internal policies, secure infrastructure, encryption, and regular security assessments.

International Transfers

If your personal data is transferred outside the European Economic Area (EEA), we ensure that adequate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, to protect your information to GDPR standards.

Cookies and Tracking Technologies

Our platform uses cookies and similar technologies to recognize repeat visitors, analyze trends, and improve user experience. You can manage cookie preferences through your browser settings.

Children’s Privacy

Our services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children without parental consent. If we become aware of such data being collected, we take immediate steps to delete it.

Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices or legal requirements. We encourage users to review this document regularly to stay informed about how we protect personal data.

Contact Information

For any questions or requests regarding this privacy policy or your personal data, please contact:

We are committed to resolving any concerns promptly and transparently.